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Episode 10 explains what a voter file looks like and offers some general guidance on how it can help your campaign.
Voter files are an important tool you'll want to get early in the campaign from your local election authority. They contain information for basic targeting methods and many practical applications ranging from door-to-door to direct mail.
3 Comments
Drew Veeneman
I just noticed in my updated Firefox and Explorer browser that the video menu on the right is acting a bit funky. Still works fine in Chrome and my cell phone…(shrug)
Anyway, until I get that figured out, I’ve added a link on the right sidebar to a full episode list.
Happy campaigning!
Ben Donahower
Hey Drew, I’ve found that the voter ID number can be really helpful when you are dealing with a lot of data in Access, for example, but unless you are doing some serious massaging of the data, I agree with you on that people should just ignore it.
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